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At first, it was clothing. Then, the jump was made to an app. Now, it’s more professional and streamlined than ever.

When and Shredhead were last seen on The Pulse, it was a completely different company. The app connects skiers and snowboarders to encourage shredding with new faces, but when it had a “swipe-to-match” interface, McCauley was focusing on a world of different things. Now, he’s making a splash in , including CBS, and another upcoming story with 9 News.��

As a senior in the Leeds School of Business, McCauley has now already found his great idea, his unique solution, and his methods for scaling and lifting his project.��

His lifetime passion, along with his willingness to help and connect others, has led to years of hard work. It wasn’t always easy for him, and he admits there have been bumps along the way, but now he has an avalanche of momentum, and it’s only up from here.

“It’s been a project I’ve worked on for years, and it definitely hasn’t been straightforward, but once you keep applying the idea, that momentum really starts to build.”

Now, he’s finding ways to push across the brand's new positioning and identity, with the ultimate goal of Shredhead becoming the go-to app for what used to be��just skiers and snowboarders…

Not Just Any App

Over the past year, McCauley’s focus has primarily been on refining the app and brand to create a more professional and user-friendly interface. His inclusive personality has now directed the app into other hobbies.

“Eventually, we just want people to get used to the concept that this is a space for all kinds of shredding sports. Long term, it can be anything, whatever sport someone wants to connect around.”

The app has also expanded its functionality limits, including mutual connections and resort check-ins to expand shredder outreach. It’s also working on implementing a carpooling feature, which could function as a massive update to the CU ski/snowboarding club systems.

A New Look

McCauley outlines Shredhead’s broader vision as a freemium, licensable platform for organizations and individuals. Large ski towns like Breckenridge have already expressed interest, allowing him to promote at events and reduce congestion through coordinated carpooling.

In fact, McCauley is already slated to promote at events, most notably the upcoming Hill Jam. The Hill Jam is a high-energy winter event hosted by ������ý���� Freeride, bringing together skiers and snowboarders from around the community.

For Shredhead, the event represents a pivotal real-world launch moment.

“This Hill Jam event is the opportunity to pull the trigger and start posting Google Ads, Instagram ads, and start launching our full-on campaign.”

McCauley and his team will be set up with a branded tent, using the space as both a visibility play and a hands-on demo environment where students can immediately understand how the app solves real pain points within ski and snowboard social interaction. Rather than relying on passive promotion, Shredhead is meeting its core audience where they already gather.

With the Hill Jam, students have the opportunity to become an ambassador for Shredhead. It’ll be a chance to support and promote an up-and-coming student business while gaining hands-on experience in brand promotion and social media collaboration. It also grants early access to future roles & partnerships as the company continues to scale.

Together, McCauley and the student ambassadors will focus on shaping and amplifying Shredhead’s evolving brand image. Ambassadors will help communicate Shredhead’s laid-back but polished identity. As Shredhead continues to grow, this grassroots approach ensures it is built by the same students and riders it’s designed for.

What’s Next for Shredhead

Of course, Shredhead is destined to build off of this momentum, both on campus and in the mountains. With increasing traction through downloads and ski towns, along with local media coverage, it’s clear Shredhead is beginning to resonate beyond its initial student base.��

Rather than rushing to scale, McCauley remains focused on refinement. His priority is ensuring the app delivers the best value to users, guaranteeing that when he does eventually scale, he’ll be putting his best foot forward.

“We aren’t particularly too worried about the user count, because we want to make the app perfect before we start scaling it.”

Events like the Hill Jam are just a starting point, and as the platform expands into new markets, it represents years of persistence paying off. His initial personal problem has now evolved into the next big app.