Promoting your event
Keep in mind听听only promotes events open to the public and听officially sanctioned by the College of Music. CU Presents will听辞苍濒测听publicize听an event听(whether or not using a College of Music venue) once it is approved and听scheduled with the College of Music Scheduling Office (see Step 1: 鈥Schedule your event鈥).
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What kind of event would you like to promote?
- Your event must be scheduled and confirmed with the Scheduling Office (鈥淪tep 1: Schedule your event鈥) before CU Presents is able to promote it.
- Maximize audience reach by scheduling your event and submitting your publicity information as soon as you are able, or at least听4 weeks (28 days)听before your event.听This is a firm deadline; we cannot accept promotion information after听that date.
- After submission, it requires听1-3 weeks听to complete and release information听to the public, depending on the number of other events in line for publicity.
- While you may not be able to answer all of the requested information, the more that you can provide helps the promotions team reach more audiences.
Design Templates For Promotional Materials
Your student recital must be scheduled and confirmed with the Scheduling Office (see on the left 鈥淪tep 1: Schedule your event鈥) before you begin publicizing.
Share a link with us [due听4 weeks (28听days)听before]
Recitals are listed on the College of Music website at听colorado.edu/music/student-recitals. Send us a link to a page of more information听so that interested patrons can learn more about your concert. You can send us a link to your Facebook event (just make sure you have it set to 鈥淧ublic鈥) or a link to your personal website.
Links are due at least听4 weeks (28 days)听before your recital.听Links can be sent to听Elise Zabala.
Build a Facebook event page
Go to听听and click 鈥淐reate Event鈥澨齛nd follow the instructions to build your event page (note: this will require first creating a Facebook profile). Consider adding to your event page:
- A biography about you
- The pieces you will perform
- Your insights into the work you will be performing
- An attractive cover photo
Once you have created your Facebook event page, be sure to invite friends and family. Also, post to the wall of your event page to build excitement and remind people that your event is coming up.听
Send personal invitations
Whether it's a handwritten note, a text message or an email, sending a personal invitation to the people in your network is one of the strongest promotional tools you have. A good time to send invitations is听1 week听before your concert, and be sure to follow up in the days just before.
Print posters
Campuses like ours are filled with opportunities to publicize听concerts on public bulletin boards. Below, there are examples of the kind of posters you can make. We suggest printing them at听. Remember to include:
- The title of your concert
- Date and time of your concert
- Location of your concert
Questions?
Contact Elise Zabala, Marketing Manager at elisezabala@colorado.edu